Sarah smiling and holding up a thumb with a smiley face

Sarah Park is a 0 → 1 designer who thrives in , wrangles complex problems, and ships simple solutions.

QA Wolf

End-to-end testing, without the upkeep. Helping teams ship with confidence.

Product strategy
UX & UI design
Human-agent interaction

Nov 2022 → today

Pulley

Helping founders with SAFEs and employees understand their equity.

9th hire
UX & UI design
Product strategy

Jan 2021 → Oct 2022

Magic.link

A simple and modern way to sign in for web3 apps.

1st hire
UX & UI design
Frontend dev

Jul 2018 → Dec 2020

Docker

From building to shipping software. Making powerful developer tools approachable.

UX & UI design
UX research
QA
Product management

Jul 2015 → Jan 2018

Roofstock

A clearer path to real estate investing. From discovery to a confident decision.

UX & UI design
UX research

Jan 2018 → Jul 2018

Plastiq

More flexibility in how you pay. Turning everyday expenses into possibilities.

Frontend dev
UI design

Mar 2014 → Jul 2015

Google Analytics

Finding clarity in the numbers. Making analytics easier to navigate.

Information architecture
UX design

May 2013 → Aug 2013

random

Things I’m tinkering on or like to do,
just because

Marked.ink

Curating a dataset of real tattoos

Touching grass
with my pup, Petal

A tiger drawn in a spiral sketchbook — Sketching, mostly in black & white

A pineapple ink sketch on a notepad sheet tilted slightly to the right — Sketching, mostly in black & white

Just Plants botanical doodles in green, mint, and orange

Google Search Console performance for one of the data sites over three months — Playing with lobsters and niche data sets
Seeing how much I can hand off to autonomous agents. Experimenting with things like OpenClaw and a small collection of sites focused on niche data.
Across 4 sites · Last 3 months
Search impressions
413K
Search clicks
3.8K

A playful Maine driver’s license for Clawster P. Lobster — Playing with lobsters and niche data sets
Seeing how much I can hand off to autonomous agents. Experimenting with things like OpenClaw and a small collection of sites focused on niche data.
Across 4 sites · Last 3 months
Search impressions
413K
Search clicks
3.8K

Loose thoughts

Agency is a muscle

Agency is a muscle. I believe it’s not an innate trait, but something that someone needs to continuously build reps for…

Mother Nature is the best system designer

I’ve been noticing lately that some of the most elegant end-to-end systems weren’t designed by people. They were designed by Mother Nature…

Born with the best creation tools

Lately my favorite design tool isn’t a canvas or a code editor. It’s voice. Just talking out loud, even when my thoughts ramble and intersect.

Riding energy spikes

After a really important sync, there should be enough space given to ride the energy spike it creates. To let that momentum carry something forward.

Practice conscious empathy

I consider empathy like a muscle: it needs to be regularly exercised. I acknowledge I am human and have unconscious biases that I need to be mindful of.

Over communicate

More is more. I like to document tribal knowledge & processes. Lately, I've been making videos to explain my thought process. I notice it sparks more discussions. (Loom is my favorite tool for this.)

Assume good intent

For every conversation, I like to assume good intent from the person I'm chatting with. This helps make the conversation stay productive.

Be an owner

You'll never hear "that's not my job" uttered from my lips. I thrive in the messiness that is startup-life. I take on many hats until it's time to give away my legos (which I'm eager to do)!